“being your own boss” is one of the reasons why “setting up a business online” appeals to so many people.
The reality however is that most people create a rather badly paid job and long hours for themselves.
Well, consider the following Zig Ziglar wisdom:
“give enough people what they want, and you’ll get what you want”.
Most people who get into IM do the exact opposite:
“*I* want to make some money online. (and I don’t care how)”
And as a result rarely get what they want.
Now, the next step in the evolution is to consider the prospect:
what could they really want, because if we truly solve THEIR problem, we’re giving THEM what THEY want. (and we’ll get what we want)
So, you may be thinking: “sure, I do care about my prospects, and I really want them to succeed.”
Let me ask you this:
have you REALLY done the market research, have you REALLY gone out and created an avatar – ideally by TALKING
to prospects on the phone (or skype)?
do you REALLY know what THEY WANT?
Most people haven’t done this … and aren’t getting what they want.
Let’s take it to the next step then:
Have you ever bothered to find out what they really want? I mean *really* want.
You may think: “of course, they want money”.
And yes, having a high-converting, evergreen sales-funnel that converts their traffic into a big fat cheque certainly goes a long way.
But, it’s nowhere near what most big affiliates REALLY want.
And if you haven’t figured out what to give masses of affiliates, well, it’s a whole lot harder to really get what you want.
It’s probably fair to say that most people who start a “business” online, are solo-preneurs.
(and that’s ok, because one of the prime motivators is freedom and not having a boss)
But, once again: give enough people what they want, and you’ll get what you want.
Give others a great job, and you’ll reach your goals much much quicker than you’ll ever do so alone.
it wasn’t Rockefeller, but the other dude (yeah, I’ll fix that reference once someone reminds me;-), the one who was into steel I believe who was basically saying exactly the same thing as Ziglar:
who couldn’t have become the richest man on the planet without the help of thousands of highly motivated people. He simply gave them what they wanted.
You can pretty much look at any aspect of your online “business” – and whatever you’re doing ask yourself:
“am I giving others what they want … or am I looking at what I want first”.
I’m willing to bet, if you look at giving others what they want first, you’ll get to what you want a whole lot quicker.