ah, if you need a reminder that life is good:
spent the morning dancing to the tune with my 6 and 7 year old daughters, surround-sound system cranked to “shaking the neighbours out of their beds” levels … nice;-)
Anyhoo, so the other day we talked about your one and only job as an Internet Marketer, and today, well, again about your one and only job as an Internet Marketer, except it’s something totally different.
Have I lost my mind?
That is a possibility of course, but, here’s what this is really about:
In the previous post, the focus was on YOU, as in: how you take care of yourself, build yourself a nice, profitable business.
Today, we’re focusing on ‘them’, your prospects, and what your one and only job is when it comes to ‘them’.
Well, it’s super-simple, it’s been said 13.774.438 times already, and it’ still worth repeating:
Find out what people want, then give it to them.
Slightly different way of looking at it:
find out what problems people are facing, then solve those for them.
Why am I even beginning to state something so obvious?
- there are far too many people who do ‘SEO’ for keywords that have ‘lots of search volume’ … without ever testing whether there really is a real problem behind (‘real’ in the sense: it’s so big that people are willing to pay for the solution)
- there is still far too much of the good ol’ “inventing the better mouse-trap”, then looking for a market that might be interested.
- far too many people falling for the myth that there are “untapped niches”, “hidden opportunities” and “low competition golden rules” nonsense.
All of which ignore the fundamental issue:
starting with a problem people are having, then figuring out a solution to that very problem, and delivering it.
The strange thing is:
when you use e.g. surveys to ask people what it is they’re struggling with, quite often it’s viewed as something ‘sneaky’ … “ha, he’s just trying to find out what problems I have, so he can then sell me a product that, er, solves that problem”. Double-doh?
So, full disclosure:
I have something coming up.
Yes, a product, and yes, paid.
And yes: constructed to deliver massive ROI.
Roughly what it is:
live case-studies of stuff that really works.
everything included. Yes, warts ‘n all.
Think: watch what it means to actually develop a real sales-funnel that turns a real profit.
or, see a real ‘avatar’ being developed. (no, not just “hey, list all the fears, frustrations, desires your prospects have, then describe that person”)
or, enter a ‘real’ niche where you sell a real product (not the usual: hey, I’m selling you the method for selling the method I’m selling you right here…. freakin’ incest circular mindbender oh-so-common in the IM community)
in other words:
what I’m thinking of actually shows you in real life the stuff where most people ask themselves “now what?” (or: WTF?)
Anyway, in a very non-sneaky, non-underhand way, I’d love to hear from you:
What would be THE most important thing with such a product?
What would ABSOLUTELY have to be in it to deliver a massive ROI for you?
And then I’ll very non-sneakily and non-underhand-wayily simply put what’s feasible in the product.
So it’s guaranteed to deliver a massive ROI for you.
Let me know!
Leave a comment below, or, if you prefer a little bit more privacy, just type it into the survey!
And, above all, make sure you enjoy life!