when to knuckle down, and when to kick back and enjoy yourself

so this morning I hear my wife mutter in the background:

this is just rubbish

me: “what is it, honey?”

her: “have a look at this: this website [note: regional tourism information website] has the main section in German, and a button to switch to English

and when I click on it, it all switches over to … I think it’s Latin!?

me: “let me guess, …

it starts with “Lorem ipsum dolor sit amet…”?

Yes, I can mindread the content of websites!;-)


turns out, the passage is from Cicero, and as you’d expect from the man, it’s pretty potent stuff, just check out the translation at the bottom of this page here:


Pretty good guidance on when to knuckle down, and when to kick back and enjoy yourself!

All that ancient wisdom is nicely summed up by the last sentence:

The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

So, sorry to mess with your mind, but from now on, every time you see a template that has good ol’ “Lorem ipsum…” in it, …

… you may just be tempted to (briefly) think “ah cr**, I hate templates, I don’t know where to begin, this is going to be a lot of work“…

… and then you’ll be reminded that the wise (wo)man rejects pleasures to secure other greater pleasures!

And knuckle down!



PS: personally, I reckon the greatest skill you can develop as an Internet Marketers is to accepts things as they are:

It is what it is.

The plugin crash, the programming bug, that unresponsive theme, that FB thing that keeps changing, the ad that got rejected without obvious reason, that idiot that opens a Paypal dispute instead of talking to you, that …

It is what it is.

Whomever I talk to, Internet Marketing is basically a never-ending string of obstacles to overcome.

And things will go wrong if they can.

And then you simply knuckle down and get on with it… and the rewards WILL come – it’s inevitable … trust Cicero on this one!



  1. Norma Rickman says:

    The daily battle to get shit done despite all the tech and mindset obstacles. Yes, I can relate to that one!

  2. Love the P.S., Viet. It reminds me of something James Schramko told me once.

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