the more I look at it, the more this fundamental truth I first heard from Eben Pagan is true:
pretty much everything about business is COUNTER-intuitive.
Just look at anyone who gets promoted into a managerial role:
… either being too nice (hey, we’re all pals) or …
… too dictatorial (hey, we can’t be a Mexican army where everybody is a general …)
[I’m quoting here, apologies if you’re in the Mexican army…])
Well, turns out, there’s a real world application of this whole ‘counter-intuitive’ thing:
the shiny object syndrome
You’d intuitively think, that people who ‘know a lot’ should be less curious about the last few remaining pockets of unexplored knowledge.
In practice, however, they’ve observed that if e.g. you know 17 out of 50 state capitals, people tend to be happy with their knowledge.
But someone who gets 47 out of 50, tends to be unhappy with their knowledge, and we all know what happens when you’re unhappy.
You try to fix it … by e.g. getting MORE information.
The more you know, the more you’re likely to want to have even more information.
Totally counter-intuitive, but witnessed every day.
So, I guess, time to reflect: if you’re tempted to buy another ‘how-to’ guide, ask yourself:
is it because I’m looking to fill a very specific gap in my knowledge base – something I can and will take action on right away …
… or is it because you already know far too much and you’re annoyed that you don’t know this newest bit of information?