What? Is Really Important To You?

This is the second of three core components that ABSOLUTELY must be in place if you want to get stand any chance of gaining absolute focus, overcoming overwhelm and procrastination and getting into “flow” (a.k.a. make shed loads of money whilst enjoying what you’re doing)

Yesterday we looked at component to number one, which was the WHY – meaning you must have a reason WHY you are doing the things you are doing.

Incidentally, this also answers the age-old question whether you should go into a niche market you are passionate about:

Although it helps, and can certainly be a large component of your WHY, ultimately the real driving force is YOUR WHY.

Now, you will remember that the second component of the WHY is the question of why you are doing the things you are doing, even when they are not getting you closer to your goal (or put another way: why you are not doing the things you know you should be doing)

And that is all related to today’s component:





The WHAT consists of three sub questions:

  1. What is important to you?
  2. What are you willing to do?
  3. What are you are not willing to do?

I’ll give you a few examples why it is so important to get a very precise idea of the WHAT:

Lots of people are attracted by the idea of doing “off-line consulting” (where you provide Internet marketing services to off-line businesses)


Because it is easy to provide tremendous value, and hence you can charge relatively high fees and still create a win-win.

However, when you get started with off-line consulting, you quickly realise that you are effectively doing a sales job, because until you have SOLD your services to an off-line business, there is no win-winning going on, and certainly no value and hence no high fees.

So the thing that looked like “oh, look, I can do something really valuable with the Internet marketing skills I have” turned into “oh, s***, I have to be a salesperson…

Let’s look at another example:

You are told it is easy to become an expert overnight by reading for books on any subject, and then all you need to do is create a product and then “launch” it

Now, even if you were to overcome analysis paralysis and perfectionism, you’d quickly find out that “launching” is nowhere near as easy as they make it out to be, and that one of the preconditions of a “big” launch is that you have a ton of connections to potential JV partners in the industry.…

… Which requires that you attend all kinds of networking meetings, seminars and workshops and build personal relationships with those JV partners.

Oh, s***, I thought I could do something really valuable with my Internet marketing skills, but no, instead I have to do all this networking stuff, and I HATE networking…

But of the opposite might be true for you to:

It could be that working with people is actually far more important to you than any other aspect of this Internet marketing thing.

But, because you followed some “CPA-Ninja-FB-mass-group-spam-course”, you find yourself doing the exact opposite!

The list goes on, but you get the idea:

You absolutely must define upfront WHAT is important to you, what you are willing to do, and what you’re not willing to do!

Only once that is in place, do stand a fair chance of picking a business/monetisation model that lets you get into “flow” (a.k.a. make shed loads of money whilst enjoying what you’re doing;-) (something we’ll be covering tomorrow)

so,  grab a pen and paper, and answer those three questions above TRUTHFULLY  for yourself, and I guarantee you are creating an extremely powerful basis  for a successful Internet-based business.

oh, by the way, as usual, you can treat this as an intellectual exercise where you think “yeah, that would make totally sense (if only I did it/I’ll do it after the New Year’s celebrations hangover has gone)“,…

… or you could actually DO it (and reap the rewards;-)

The choice is yours

And when you’re done with this exercise, check out part three which is all about the HOW


PS: Ah yes, this whole exercise is of course also  sabretooth  tiger territory, namely the domain of the RAS:  if you have not defined specifically what is important to you, and probably more importantly what are you are willing to do and what you are not willing to do, but instead  you have a  vague wishy-washy idea  that you want to do “something with Internet marketing”, then guess what:

Everything and anything that promises that you can do  “something with Internet marketing” will   appeal to your  RAS – in other words: you have no way of deciding  if a particular tool or course  or offer will be useful for getting you closer to your real goal, instead  everything will look equally appealing (as long as it promises that it  is “something with Internet marketing”).  Enter shiny object syndrome (a.k.a. “I’ll buy it JUST IN CASE…”)




  1. […] yesterday, we had a look at the WHAT? – Which is your “moral compass” which helps you make all the right choices […]

  2. […] But this second question is best answered in the context of question 2 of 3: WHAT? Which we will cover tomorrow […]

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