So the other day I suggested I’d reveal what Heidi (the older version) was really up to in those lonely mountain-huts, but then Kathy scuppered that plan it with her comment that
Heidi was a sort of angel to me with her lovely plaits
See, what I was going to write (but shan’t, now that I can’t;-) is something like this:
throughout the day, we passed quite a few mountain-huts.
And at each hut, there’d be somewhere between zero and a handful of mountain-walkers or mountain-bikers enjoy a nice piece of apple-strudel, a plate of dumplings or a cold beer.
And the story would be the same pretty much everywhere…
… until we got to this hut, where there were hundreds of mountain-bikers.
This image shows just a tiny fraction of the bikes that were piled up outside this particular mountain-hut.
“What’s going on here?” we thought to ourselves, and joined the fun (if it’s this popular, the food must be really good, right?)
and then it suddenly became very clear … when waitress Heidi (the older version) stepped out of that hut … sporting smoking hot red leather hot-pants.
(it’s changed my view of sturdy Alpine mountain-wear forever)
We attribute the fact that we all felt dizzy to the fact that the pressure of the already thin mountain air was reduced even more by 100 simultaneous sharp in-breaths …
(so dizzy in fact that we all failed to take a picture I’m sad to report…)
Now, this is what I would’ve written, but of course after Kathy’s lovely image of an angel with plaits, this is a story I couldn’t possibly tell, so I shan’t;-)
The only reason I’ve not written what I’ve written is this:
as my coach Matthew so elegantly pointed out to me, before you do anything, you have to get on the same page.
And that’s actually harder than it sounds!
Kathy’s image of Heidi is at this point rather different from the image that’s permanently etched into my brain (and that of 100 other mountain-bikers), which is once again very different from what Google Images throws up (and we all know that Google speaketh the truth…)
“Getting On the Same Page” is really what marketing is all about, yet most people stick to what is passed off as marketing, namely selling.
And unfortunately, not the original idea of selling when someone would qualify you first before proposing a solution, but its poor and ineffective cousin, who is using ninja sales-psychology, bonuses, scarcity and all that s**t that is less and less effective …
… which of course leads to a nice deadly tail-spin (boy, oh, boy, however did I manage to get Heidi, hot-pants and deadly tail-spins into one post???) of “more evil sales-psychology because ‘just a little’ doesn’t seem to work”.
More marketing, less selling I say … there was no need for evil sales-psychology to get people into that mountain-hut, the image of an angel with plaits was just enough
PS: just for kicks, play this video, and when you get to 1min55secs, read the story I would’ve written, but never did … it’ll make even more sense;-)