here’s the very condensed version I had with Alex this morning, not necessarily ‘enouraging’ reading, but I’m hoping it’s useful:
Alex: Veit, how do I overcome overwhelm & procrastination?
Veit: Alex, there are 2 answers, and you won’t like either of them.
- a) you follow the personal development crowd.They tell you: there’s something wrong with you, and all you need to do is some introspection (guided of course), get a massive ‘a-ha’, take that insight why you’re procrastinating, overcome the hurdle and take massive action (helped with lots of positive thinking and visualisation).
If you fail, it’s your fault, never the gurus, because you didn’t take ‘massive action’.
However, as you did have the insight, you now believe it’s your fault, and there’s probably something even deeper, so you keep going back to have more a-ha moments.
- b) you face the uncomfortable truth: (here’s a short snippet from our conversation):
Fact is: to do online marketing properly and successfully, you need to get the experience.
Note: get the experience, NOT just read about it a lot.
Both Alex and I agreed that that’s NOT a very sexy value proposition and wouldn’t sell too many copies.
So, here’s the alternative to joining ‘online marketing’ school:
if you have very little experience, probably THE quickest way to
- gaining really valuable experience (not just reading), and
- having some quick successes
ignore for the time being everything you “know” and think you “should” be doing (especially things where you’re ‘invested’), and focus on 3 things:
- pick a random offer (CPA is fine, in fact, it MUST be direct linking, no need to faff around with landing pages, squeeze pages, list-building etc)
- pick a traffic source, and drive traffic to said CPA offer
- look at the stats, and drive more traffic at winners,
and cut the losers.
(we then went into a whole range of topics, including why SEO really, really is a really, really bad idea, and how most people get it backwards, and how the above really and truly is the only way to overcome overwhelm and procrastination)
think of that simple 3 step process as the ultimate real world school of ‘online marketing’ hard knocks.
You’ll get knocked down more often than not.
But, if you’re willing to look, listen and spend some time figuring out why your results are what they are, you’ll learn more than you’ve learned in the last X years reading about stuff and thinking “yeah, that makes sense”. (problem: there’s a HUGE difference between ‘getting’ something intellectually, and truly getting it because you got real-world feedback from actually doing it, and then thinking about the results)
once you’ve got that simple model working, then expand it into whatever you like: