The best type of “offline” client

What are the best kind of offline clients?

(Not a trick question btw;-)

Before we reveal the solution, here’s me having ‘fun’ discovering yet another ‘epic fail’, unsurprisingly in the Facebook advertising platform:

(ok, if you’re doing dark-posts, you should probably be aware of this, it’s a pretty rubbish flaw or bug in FB’s software)

Click here to check out the epic Facebook marketing fail.

Alrighty, you’re back?

Here’s the answer to the “BEST” client question:

Those who are desperate!

However, where there’s yin, there’s yang.

“desperate” falls into 2 categories:

  1. desperate for a solution (good, no GREAT)
  2. desperate for money (typically NOT good, as they can’t pay you!)

focus your efforts on category 1.

So, take this to the next level:

ask yourself this:

which of YOUR local prospects have ‘desperate’ clients?

Those who DESPERATELY want a problem solved (but are NOT money-desperate).

I’ll give you a hint:

Dentists!

And they LOVE emergency patients

(despite all the moaning and bitching about having to work soooo hard….

yeah, right.

Ask me about my dentist/mountain-bike buddy Matthias at some point …. poor guy, working soooo hard (and truly believing in his story….)

In my neck of the woods, when I type in “emergency dentist Freiburg” I get PPC ads like this all the time:

freiburg notfall zahnarzt

The dottores Fleckstein are …. wait for this: 85 miles away!

As the crow flies!

More like 150 miles if you use more traditional forms of transport!

 

freiburg-wendlingen

That’s how keen dentists are on ‘desperate’ patients.

Now, that’s just one of many niches.

Now … the big question is of course:

  1. how do I get these clients, and
  2. how do I keep them?

(because if you give away the secret sauce, they’ll just dump you like a hot potato…)

Well, the answer is:

you get them by giving them a s**t-hot “emergency-lead” landing page for free …

and then you charge them on a PAY-PER-LEAD model!

And that’s exactly what the Squeeze-Mobi guys are covering in their “911” webinar (for which you got the link in the email!):

(this is the page to the lead-gen product they’re using for this, but if you want to be on the webinar, check your email!)

Here’s what they cover in the webinar:

  • we find the laser targeted clients who have sites that don’t show up on mobile,
  • email them about the missing biz opps with the free LP offer and
  • a pic of their current site on mobile and the new look,
  • then negotiate the performance based no -risk offer,
  • drive traffic through FB ads,
  • then upsell full blown websites, etc.

plus, they have a bunch of really impressive case-studies.

Well worth attending!

anyway, when you sign up, (or when you click on the link above) you’ll be taken to their sales-page for the templates – which are pretty much a the corner-stone of this whole thing, definitely worth getting

(if you want to have a look at  the templates, I have them installed on my server here)

Note, in the sales-thread, someone complained about the ‘white-space’ on the edge … I did have a look, and yes, on my iPhone 3, there is a very slim white bar.

I talked to Joe (the head of development) and they’re on it, fixing it now.

(and I’m not just saying that …

… I pointed out another minor thing

(spelling mistake… hope that’s not some weird and twisted form of mid-life crisis … me going all anal about sschpelling….) … anyway, they fixed it straight away….)

Cheers

Veit

PS: btw: did you take action on the Yahoo-Local tip I sent you the other day? That window is still open, but closing rapidly!

And they’ll be desperate for a solution!

oh, btw, in case you’re one of many people who wondered:

“but how do I scrape the Yahoo Local results?”

… I’ve got some news for you (hopefully by the time the Easter bunny has been eaten…)

PPS: in case you’re tempted to ignore my advice on the good ol “category 1 vs category 2” of desperation:

Category 2 is the stuff that legend is made of…

… of the kind:

I made my first billion dollars off  ‘bad credit’ … and then lost it all … and then made it back … and then lost it again …

… and now I have to sell my story as a serialized book, so I can pay rent.

(quiz: do you know which roller-coaster billionaire I’m referring to?)

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