Marketing has 2 roles
- attract prospects into your sales-funnel, and
- convert them into paying customers.
At least that’s what Marketing 101 is telling you.
And unfortunately, like so often, the 101 series is broken.
Role #1 Of Marketing: Attract Prospects
So, in this first video you’ll find 4 very specific reasons why you should REJECT, rather than ATTRACT prospects with all your marketing. (and how that is going to give you a much more effective, and profitable sales-process)
Role #1 Of Marketing: Convert Them Into Paying Clients
This next video shows you how to use sales-psychology correctly.
Not only is the unqualified use of sales-psychology ‘tricks’ unethical, but it’s also highly ineffective, particularly when you’re aiming to build a long-term business that generates a large proportion of its revenue from referrals and repeat customers.