ever had cooked rhubarb?
… unless you forget to cook it with sugar!
Not much fun!
Furry teeth, curled up tongue and clenched butt-cheeks.
Which is exactly the same experience I just had when I reviewed “mailX“:
the anticipation of an awesome replacement for the monthly Aweber + ActiveCampaign charges was quickly replaced by “what the #$%&, someone forgot to add the sugar”
(well, it was more like: no sugar, and managed to burn it …):
which brings me elegantly to the apology I owe:
the other day I made a video in which I was trying to highlight a very important principle of marketing (“one problem-one solution”) …
… and in the process I made some remarks about Paul Clifford’s “Designrr” which may (well) have been misconstrued as criticism of his product.
(he was not very pleased as you can see in his comment underneath the video)
… and after watching the video again, yeah, that’s probably how it came across.
So, apologies to Paul for that, that was not my intention.
Now, onto some email-marketing fun:
just talked to Kiril, and he told me he’d just picked up a massive 3000+ swipe-file of Matt Bacak’s emails:
I’ll be adding that to my weekend reading list – it’s basically like “spying” on marketing campaigns that work:
here you see what works … simply because over the years obviously Matt refines his approach and only sends out the type of emails that work.
A must for anyone who’s serious about email marketing!
Right, more email-marketing fun – and it’s in the vein of “what is bread ‘n butter for you may well be serious ninja-magic for others” (aka: focus on what you’re naturally good at):
Here’s an exercise for you:
go into your gmail inbox and look at the Promotions tab.
I’m willing to bet a pint of sugar-free rhubarb-compote that you’ll find a TON of big companies in there.
Because they’ve never figured out how to make sure they end up in the primary tab.
End-result: $bazillions in revenue lost, just because they’re not doing something that’s “bread ‘n butter” to me.
So, homework for this weekend:
look at your “bread’n butter” skills and ask yourself:
what would happen if I tried to do the things I do with my b&b skills … but didn’t have my ‘magic’?
then have a look around who is trying to do what you’re doing, but they’re doing it without your magic.
You’ll find a ton of people who need your help!
PS: that last bit was also a bit of an answer to Simon’s question “what am I best at?“.
Just the other day I had a good giggle when I heard that a developer of high-end software was showing my review videos to his team at development kickoff …
… not sure if that was as an inspiration “that level of detail, that’s what we want” or a threat “if you don’t create awesome code, Veit is going to rip you apart“.
Either way: it’s something I’m naturally good (heck, I’ll go full out, and I’m proud of it: GREAT) at, and that’s why I’m focusing on that – and I’m suggesting you find the same for you!
PPS: definitely better than Rhubard-sans-sucre: