Today I’m looking at WP Funnel Metrics – a plugin that gives you a quick overview over how your ‘sales-funnels’ are working.
It’s really designed to be used with paid products (although you can set the revenue to $0 for any page/post that’s not generating revenue, like an optin page) …
… however, I want to see if it’s possible to use it for something even better: figuring out the bottlenecks in ANY funnel, paid or free.
Here’s what I mean by that:
Say I want to figure out if a particular pre-sell page that then sends traffic to an optin-page, that lands on a thank-you page (still no offer, i.e. “providing value”) can be modelled with WP Funnel Metrics … and the sale then happens via email (obviously sending the traffic to a page on my site)
If that’s not crystal clear, that’s probably because I got whipped badly mountainbiking with some young bucks this morning, try the video instead, it might be more coherent;-)
If you would like to take part in the experiment, here’s what you need to do:
if your first name begins with a letter between “A” and “O”, then click on A to O first letter of first name.
if your first name begins with a letter between “P” and “Z”, then click on P to Z first letter of first name.
(that way we can see the different conversion results for the 2 pages)