A quick case-study on the use of “avatars” (well, indirectly) – more specifically:
how to (and how NOT to) research all the info that goes into an “avatar” – and how that influences your entire marketing funnel.
This particular example illustrates how the stuff you’re taught by all the gurus is, well, let’s say “suboptimal”.
- trawl the forums
- infiltrate FB groups
- read the book reviews on Amazon
only give you the ‘conscious’ objectives.
And who’s going to argue with $100.000 for only 20h of work a week?
Well, turns out, the target audience for this ad does!