On the right (and wrong) way of creating and using an “Avatar” in your marketing

A quick case-study on the use of “avatars” (well, indirectly) – more specifically:

how to (and how NOT to) research all the info that goes into an “avatar” – and how that influences your entire marketing funnel.

This particular example illustrates how the stuff you’re taught by all the gurus is, well, let’s say “suboptimal”.

Things like:

  1. trawl the forums
  2. infiltrate FB groups
  3. read the book reviews on Amazon

only give you the ‘conscious’ objectives.

And who’s going to argue with $100.000 for only 20h of work a week?

Well, turns out, the target audience for this ad does!

avatar-gone-wrong


Click here to watch the video (Inner Circle Members only)

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