How is that whole “Internet Marketing” thing working out for you?

alrighty, ready for some uncomfortable readying?

Let’s go:

unfortunately, there are no clear statistics, but it’s pretty much universally accepted that most Internet Marketing training has a very low chance of success.

In the sense of helping the buyer of the training more successful.

Typically, the only bank-account that’s filling up, is the one of the seller of said IM training course.

Another statistic, again without ‘hard’ evidence is that on average people stick to the “making money on the Internet” dream for about 4-6 months before giving up.

But of course, not without first amassing a wealth of knowledge, more courses on their harddisk than they can ever go through, never mind put to good use in this or their next lifetime.

So, my rather rude wake-up call:

How Is That Whole “Internet Marketing” Thing Working Out For You?

Ok, enough of being a meanie, let’s look at a solution or two on how to really make it work – without really having to buy anything else.

The key to making pretty much anything work is that you have a plan you truly believe in.

This one is even based in hard science, it’s a concept called self-efficacy: if you know at every level of your being that this is going to work, then your chances of success are extremely high.

As you probably have no prior experience in actually building a business, what do you do?

Well, in most cases you go out and attempt to find a ‘blueprint’ that shows you step by step exactly what you need to do.

And that’s where the trouble starts:

Whether you like it or not, everybody is different – everybody’s experiences, connections, knowledge, funding levels, target market, … are different.

And it’s precisely because of those differences that pretty much all blueprints fail.

Why?

Because when YOU implement the blueprint, you’ll encounter obstacles that weren’t even an obstacle in the parallel Universe in which the blueprint was created.

And we all know what happens when you encounter one of those “I want to pull my hair out WHY oh WHY the heck is this not working”-type obstacles!

A short desperate search for a solution, a lot of outdated information on Google on how to solve it (ever tried uploading an avatar to your blog? Google will show you how it was done in 2007, nice one Google, problem is: it doesn’t work anymore that way in 2012), and before you know it, you

a) get sidetracked, and

b) get fed-up, and

c) start looking for a ‘better’ blueprint, one that hopefully doesn’t have them dang obstacles in it.

So, I’ll create the first line of the Blueprint-blues, you fill in the rest:

I woke up this morning,with a blueprint full of holes, …

Here’s the thing:

the moment you start using a blueprint as a guiding principle that may or may not contain some guiding principles, and accept the fact that most of the individual steps are more likely NOT to work for you (but they worked for someone else), the higher the likelihood that you’ll figure out the reason why those steps worked for others … and that’s where the real gold is.

Because that’s when you figure out a plan that actually works for you … because you’ve figured out the what, and the what if, and the how all by yourself (ok, with a little guidance by the blueprint), and that’s when you start believing in your plan.

Enter self-efficacy.

Quickly followed by high chance of success.

Dang, if thinking wasn’t such hard work … we’d all be millionaires (mhmm, chorus for the Blueprint blues?)

Right, time for some weekend-work:

Pick whatever plan or blueprint you have at the moment.

Make a list of the top 10 things you already know you should be doing, but somehow haven’t gotten around to doing.

Make it the 10 things that would actually make a difference, would help build your business the most.

No matter how simple or complex (even if at the back of the mind you already know that a particular point would just be major-league obstacle time)

Now review your list:

accept that each point is important, but there’ll be one that will stand out.

No left-brain thinking required, just go with what stands out right away.

Circle it, put a tick-mark next to it, highlight the heck out of it.

Now, start working on that item.

This is the ONE.

You already know it’s the one (you made the list), you already intuitively picked it as THE ONE.

So there’s no excuse for not doing it … right?

If it’s a simple thing,  obviously, there’s no excuse, so go do it.

But what if it’s something more complicated, like “get 10.000 visitors to my blog”, or “reach 100 top decision makers in my industry”, or “sign up 300 JV partners”, or ….?

Well, there’s that dang obstacle.

Here’s how you get around it:

Take a notepad, a freshly sharpened pencil, and write down 100 (yes, one-hundred) different ways of achieving that task.

Not 50, not 97, not 98, not even 99, but one-hundred ways of doing it.

Told you it’s a weekend task.

Have a notebook with you and just collect ideas all weekend long.

Incidentally, this is a good test to see if you’re serious about building an IM-business.

You already know that blueprints don’t work (ah, I guess I forgot to ask the meanie question before: “how is following blueprints working out for you?”), there is plenty of scientific evidence that self-efficacy is THE WAY, so what’s between you and success right now is … well, your willingness to knuckle down and do the exercise.

Yes, there will be silly stuff on there, but there is going to be absolute gold.

Maybe you only come up with 10-20 workable methods, but….

Woah, hang on!

Just a short weekend ago you were facing an insurmountable obstacle that’s pretty much killed any chance of success, and now you’re looking at 10-20 ways of moving forward?

Not bad for a weekend’s work!

I guess another line to be massaged into the Blueprint Blues should be

“a shame there ain’t no magic buttons for success”

Do this, don’t become one of the statistics noone wants to talk about.

have a fabulous and productive weekend … and report back on Monday how it went.

Veit

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Comments

  1. Wow, Veit –
    Once again, coming from you is a new way to see things that opens up the possibilities – so my weekend task is finding 100 ways to get 100 subs in the next 7 days on a brand-new list (squeeze page went up yesterday).
    Thanks, once again, for the burst of inspiration and big nudge in right direction!

  2. “Because when YOU implement the blueprint, you’ll encounter obstacles that weren’t even an obstacle in the parallel Universe in which the blueprint was created.”

    parallel universe – Lol I love that

  3. That’s cool…
    I read and watched so many blueprints that I felt would not work with me, I really felt as if a heavy burden was relieved from my back when I found the consulting blueprints of Andrew Patrick, Zapowee and HMA. They fit my instinctive working style of building and maintaining systems. So I could be a product creator. I think the best way of building systems is together with the client, as this ensures the system fits HIS natural work style.

    I can never hear good advice often enough…
    Cited from “Fast Food Copywriting”: “Take 3 sheets of paper and write headlines on it until they are all full, you’ll come up with 10 to 20 good ones”. See the similarities?

    Cheers, Alex

    • the “best systems are developed together with a client” approach is pretty much what Jeff Walker teaches in his product launch formula:

      put together a course outline, then teach it to a small group – that way you get so much useful feedback that you’ll end up with a great product that really helps people.

      Just the other day I was talking to a buddy of mine who was promoting someone else’s products regularly. Personally, I think those products are very basic, so I asked my buddy: “why do you promote this stuff – do you really think it’s that good, personally I think it’s too basic”.

      And my buddy responded: Veit, it doesn’t really matter what you think, or what I think, what matters is that people love it, because it’s just at the right level.

      regarding your 2nd comment: yes, of course: writing 3 pages of headlines (and consulting your swipe file you collected, right?;-) are all very well, but: how many people really DO this? I find that most people will do it during a workshop, but not when they see it online – it instantly becomes an ‘intellectual’ exercise to be done later (after the kids have gone to bed, honest, or this weekend, really….)

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