Great example of how to do “video-marketing” right

outstanding example of “how to do a sales-video” case-study for you: (it’s a guitar-video, so not me talking, but you’ll see a whole bunch of examples of ‘how to do it right’:)

(also has a whole bunch of snafus in it, but even with those in it, it’s full of ‘marketing-goodness’;-)

Leave a comment below: which ones can you spot?

Cheers

Veit

PS: regarding mailX, the plot thickens:

as you can see from the comments on the previous post, mailX is a blatant rip-off (in almost any respect).

But, to make things even more interesting, here’s a little twist:

I sent my review video to Radu BEFORE mailing you. In the sense of: hey, check it out, so you have time to respond (and had there been a good response, I would quite possibly have changed my review/view).

Anyway, the only response I got was: (… “sorry, swamped…”) “I can get your video to the developer”:

radumailx

Ok, sounds good, why not.

Now, I’m talking a a software development company independently, and they tell me something along the lines “sorry, we’ve been super-busy with a launch we’re helping with, it’s a product called ‘mailX’)

So, just by chance I’m talking to the guys who did the port from ‘standalone’ to the ‘cloud-based’ version that’s for sale.

And did they ever get my review video from Radu?

Nope.

(and considering that the original developers on codecanyon aren’t exactly pleased about Radu’s shenanigans, I doubt it’s them he’s forwarded the video to)

And le voila, another ‘marketer’ on my ‘avoid like the plague/not-to-be-touched-with-a-barge-pole’-list.

Yeah, after reading his comment, I now realize that he “can” forward the video, nowhere did he promise he actually would. But WTF?

Anyway, reason for the lil’ rant:

If in this industry, your mindset isn’t one of “serving” (without being “self-serving” first and foremost), then … heck, I was going to be polite, but I’ll put it this way: go to hell!

(and from a “less-personal-more-business-oriented”-perspective: yeah, there will always be some innocent, ignorant, overwhelmed and desperate prospects who’ll fall for snake-oil … BUT: social media is doing a fabulous job at outing bad practices and shutting down the scammers. So, ultimately, you’re better off focusing on providing value first and foremost. The money will follow automatically)

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Comments

  1. You had me at thinkens plot…so many fail to see the genius in that statement… Cheers. Was going to avoid the whole mailx thing and now extra glad I finally overcame my typical shiny object syndrome.

  2. Gosh I have no idea what the snafus were… I was too busy dreaming of learning all those tricks & entertaining hot ladies with my “tonic”!!!… ;)))

    I certainly knew his OTHER main sites by the end of this. I guess he did suggest you could leave if you thought you knew ALL ABOUT 5 titles… BEFORE we knew his take on them.

    Perhaps he could have blended the 5 ideas into a take away nearer the end of the video. After that it would be easier to link the other videos to all 5 of the ideas he wanted us to understand.

    Just gotta brag… I knew ONE of the 5 ideas… knowing something is MILES different than DOING IT.

    Great lesson from you… great ideas from Eric.

    MailX deserves this…

    Cheers Phil Tozer

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