just fired up FB Powereditor and I’m greeted by “hey, we have a new structure in place, you can now group your ads into ad-sets, and these are then within campaigns.”
“Awesome” I thought, that’s great for keeping the dashboard ‘clean’ – especially since split-testing still doesn’t really work with FB, so any split-test you do, you have to create a new campaign for.
So, Ad-sets should take care of that, right?
Well, probably (only time will tell), but getting there is a royal pain in the backside!
Here’s the summary of the ‘danger-points’;-) (click on the image for a larger view)