read in the news today that Facebook is reporting record earnings ..
… and they’re mostly due to increased cost-per-click.
get marketers hooked with cheap prices, then once they’ve built their marketing systems around FB advertising, jack up the prices.
A bit like eBay did in the good ol’ days…
anyway, even if you don’t feel the pinch that hard just yet, soon enough you will, because they’ll keep increasing the CPCs …
(it’s not actually FB doing something ‘evil’, it’s a classic ‘auction’ thing: the more people are interested in something (like a click), the higher the price.
and: as more and more marketers discover FB for themselves, well, CPCs are only going to go up and up)
Which brings us to the ‘dirty truth of Internet Marketing’:
All that free/cheap traffic glut is making you a sloppy marketer!
When there’s lots of free/cheap traffic, well it doesn’t really matter if your marketing works, some of it will stick.
But, as competition increases, and with it the actual cost of your traffic, some random ‘sticky even’t isn’t going to cut it anymore.
PROPER paid traffic forces you to take your business, and your marketing seriously!
There’s no such thing as as a magic ‘traffic&conversion’ bullet.
Everybody’s business is different.
Meaning: YOU, the business owner, have to take responsibility for your own marketing & sales-funnels.
Meaning: you TEST & OPTIMIZE them until they’re ROI positive.
And with increasing CPCs, that means you better do this quickly!
- There’s one simple sign if someone takes their business seriously or if they’re playing the ‘hey, I’ll buy another traffic course and maybe I’ll get lucky
this time’ lottery: if all your effort is focused on building ROI-positive marketing & sales-funnels, and you’re doing it using PAID traffic, you’re taking this whole thing seriously. Otherwise you’re just f***in’ around. Sorry about the harsh words.
- Look at the market-place: it’s full of snake-oil peddlers selling you anything but this one fundamental truth in the previous sentence. More free traffic, more social media traffic, more SEO tools, more sales-psychology. All freakin’ icing-on-the-cake, but NOT the ONE-AND-ONLY fundamental focus you MUST have in place if you want to succeed!
Feel free to vent like Yellowstone’s Old Faithful ….