Exploitative Sales-BS

a quick case-study where they get the ‘attraction/attention grabbing’ part right, then then mess up (as usual) by using exploitative sales-BS in the actual selling part.

let me know what you think & leave a comment below!



  1. Interesting that it says ‘no launches’ then goes straight to the classic 4 video launch…

    • fun isn’t it – and it’s exactly like all those other “client attraction” programs – NONE of them walk the talk and actually do proper “attraction” – they’re all ‘classic’ (direct response) marketing based on Cialdini’s good ol’ “Influence” (mostly using reciprocity, social proof, scarcity)

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