UPDATE: Version 2.0 of Dark Post Profits is out – this is covered in this review post
This is a comparison of Dark Post Profits vs FB Ads Cracked (Reloaded)
Let’s start with the most important question:
Q: Is this comparison of DPP vs FB Ads Cracked for you?
A: This is for FB “newbies” who want to get into FB advertising/marketing through FB, or who have started, but haven’t really had any success yet (or, as some people say: had their a** handed to them by FB… lots of money into FB ads, not results coming out)
Today, we’re talking about the “newbie” (or a**-handed to by FB) perspective, because most people get the ‘fundamentals’ of FB advertising wrong:
Here are the FB advertising fundamentals:
(make sure these are in place BEFORE you consider enrolling in ANY Facebook marketing program!)
#1: FB is for selling stuff people WANT. Like
- having fun/a conversation
- getting all geeky about the thing they’re passionate about
- supporting a cause
- show off
Also, these are IMPULSE purchases, so the products have to be low-cost!
The only exception to the above is this:
#2: You can use FB ads to REMIND people of the purchase they were going to do …
… but somehow didn’t.
(aka: reminding, often enough in the form of retargeting. Have a look at the FB Capture post for more information on how to do retargeting with website custom audiences)
#3: The BIG Secret of any advertising is the Drayton Bird Principle
Direct response marketing legend Drayton Bird puts it like this:
“You have NO idea what the market wants. No matter how experienced you are, ultimately, you just don’t KNOW. But: your market will TELL you what ads work and which ones don’t”
Anyone, and I mean: ANYONE can TEST their way to success.
Simply put in 2 ads.
Observe which one does better.
Chuck out the loser, put in another one and see which one converts better now.
Most people (and that’s what I’m referring to as the “getting your a** handed to you by FB, and believe you me, we’ve been there, done that, got the T-shirt. Wasn’t pleasant) simply put in ONE ad.
And when it doesn’t convert, they give up.
You MUST Test.
It’s the foundation of FB advertising success!
#4: It’s ADVERTISING!
And advertising is something that’s PAID for.
you will need to have a small test-budget to begin with.
Can you get lucky and score big-time with your very first ad?
But, I haven’t heard of anyone doing that (yet).
Expect to “blow” at least $50-$100 before you get any real traction.
Here’s the thing:
it’s not really “blowing” it, because you are LEARNING all along!
which brings us to
#5: FB Advertising works differently in EVERY niche!
Yes, the fundamental principles are the same, but you pretty much need to figure out how an audience responds, what TYPE of offers they go for, what kind of buying process they prefer and so on.
For every single niche.
Why am I mentioning this?
They give you plenty of case-studies.
But believe you me:
the moment you apply this to your own niche or market, the response you’re getting from that market will (yes WILL) be very different from what you saw in the course!
And that’s not a bad thing!
You just need to be aware of it.
Incidentally, that’s why it’s so important you heed the 3 lessons from our $6000/h post
#6 FB Advertising is only HALF the equation
When ‘social media’ got big, I thought:
“oh screw this, all this posting funny quotes and pictures of cats is just nauseating”
and left it at that.
Then, over time FB advertising got bigger and finally (FINALLY) to the point where you could use it as a mainstream advertising platform without having to do any of the, well, nauseating stuff.
Except, Facebook evolves.
Remember: constantly learning!
These days, if you want your PAID ads to reach as many people as possible, you MUST have an FB presence (profile or page) that is ‘popular’.
as in: has likes. Comments. Shares.
In other words:
if you want REACH you have to do … ah, well, the nauseating stuff.
How incredibly unfair of Facebook … they actually want us to DO social media when we want to take advantage of their incredible advertising platform.
(oh, btw, in case you haven’t read it yet, check out our “FB Advertising … the new gold-rush” post from a few days ago)
Anyway, you get the idea:
by all means:
do your testing with FB ads.
No cats, no quotes, no jokes.
But, as soon as you’ve found something that works, and you want to scale it up…
… then it’s time to build up a page, get some likes, comments & shares …
… and enjoy a much wider spread …
… and as an added bonus: much cheaper clicks.
#7 Build a business with FB advertising. But only when the time is right.
this post is for those only just STARTING with FB Advertising or if you’re struggling to make it work.
Here’s the thing:
there are many ‘gurus’ out there who tell you:
“FB Ads is broken … you’re only driving traffic to other people’s pages (affiliate offers, Teespring, Amazon), so you’re building THEIR business, not your own. You MUST build your own business”.
Yes, IN THE LONG RUN, you definitely want to build your own business.
But NOT (I repeat: NOT, as in: NEVER) before TESTING a market with some cheap FB ads first.
Put some ads in front of your target audience, and drive them to an affiliate offer.
If noone clicks or noone engages with your ad, well guess what:
you’ve just saved yourself a TON of time (by not building a business that noone is interested in).
But let’s say they click, but nobody buys.
Again, you’ve saved yourself a TON of time (you’re starting to see a pattern here).
Only when you have a PROVEN target demographic and a PROVEN (we’re talking at least break-even) offer they respond to, THEN and only THEN do you start BUILDING your own business.
so, with that out of the way, here’s my review/comparison of Dark Post Profits and FB Ads Cracked:
(note, if you’d like to check out Penny Click Profits, you can find it here)
NOTE: I don’t offer a bonus for FB Ads Cracked!
Because frankly, although I’m doing really well with FB, I’m NOWHERE near the level of the real pros.
And neither are most of the ‘gurus’ who are offering bonuses for FB Ads cracked.
In my mind, there are 3 “go-to” guys: (in alphabetical order, as there really isn’t any particular order)
- Chris Record
- Don Wilson
- Peter Parks
Ok, there are a few more, but when you look closely, most of the others “sell you the method they just used to sell you method you can now use to sell the method to others on how to sell the method you just used on them to ….”
Chris, Don & Peter DO this stuff!
At a 7 figure a month level!
Anyway, Chris Record has an unmissable bonus (IMO) – live coaching for you along with one of his star students who did $1M in sales in his first month with FB.
You don’t want to miss this!
Forget about all the other ‘huge bonus’ packages … you don’t need more content, more software, more live mastermind events sometimes in the fall.
What you need NOW is someone who is walking the talk and actually does this at a very high level.
Alright, coming back to the video above:
Here is the email I sent to my list a few days ago
(which includes the review video I mention in the video above)
so Martin says: “enough of the Tee-spring-shirts already,
- get Dark Post Profits!
- go through the bonus training, just the 4 minutes from min 52 to 56.
- watch the ’10-step case-study’