so, somehow (????;-) Alex and I get talking about one of Maslow’s fundamental (physiological) needs.
Turns out, whilst I’m being shunned at the moment, …
(due to – allegedly!!! – excessive raw garlic and apple-vinegar consumption … the stuff you do to get a ‘clean’ body (19lbs lost so far in the last 3 weeks;-)),
…. Alex on the other hand, well, can’t quite explain what’s going on, … but let’s put it this way:
both Alex & Maslow are very happy people.
Both Fiona and I immediately went:
Alex, there’s only one explanation:
(Alex is off calming down with a strong cuppa tea now…)
There’s no other explanation …
… or is there?
Well, maybe it’s Alex’ new aftershave …
… or something he said without realizing it …
… or did, without realizing it.
(we’re still sure she’s pregnant;-)
Here’s the thing:
without knowing what the reason is for certain ‘things’, you can’t replicate it.
something Lee highlights in this case-study on using paid Facebook traffic: (this will open in a separate tab)
Pay attention to what he says from about 7mins into the interview.
(oh, btw, it’s part of a pre-launch thing, so make sure to listen to this before 2pm Eastern today!)
Also, some real gold-nuggets on doing a rather novel advertising strategy.
done with FB in this case, but pretty much universally applicable.
Very, very good stuff!
Now, back to “reason for things” to happen.
Before Alex and I had our Maslow (followed by cuppa strong tea) moment, we talked about chickens and eggs.
specifically, which one comes first:
Alex’ question was:
“how can I write a pre-sell page without having picked a product to promote first?”
The reason for the question:
as we’ll be covering in our upcoming “Skeleton” training, you MUST quickly test a market with the smallest amount of effort, before eventhinking about creating a ‘squeeze-freebie’,…
… or even developing an entire funnel.
But, as Alex pointed out:
in order to TEST a market (which you do by putting a presell page out there and simply observing if you’re getting a great response), …
…surely, you need something to promote, or do you?
what’s your take?
pre-sell just to see if you have the problem ‘nailed’, or a product, that’s being pre-sold?
PS: go to 7mins in:
where you’ll find some great stuff on TESTING a market quickly and effectively!