[CASE-STUDY] How not to do content marketing

found a great lil’ case-study of how a big company that prides itself in being the master of ‘content marketing’ fouls up in so many ways …

… well, they can afford to do it, but as it’s something that’s being taught out there, but easily breaks a small business’ back if they did it the same way, might as well learn from their mistakes:

thoughts?

Veit

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Comments

  1. Yeah, I’ve experienced their shenanigans too. For the past year, I’ve just deleted their emails as soon as I see them. I don’t care what they’re offering “For Free”. If they come up with something that tantalizes me – I’ll go elsewhere & BUY it.

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