About – the Online Rule


The OnlineRule.com is all about YOU doing ‘proper’ Internet Marketing, not what Internet Marketing has become these days (a hugely hyped up biz-opp).

so, if you are after advice on how to do it ‘right’, here are the rules of the OnlineRule.com (which are the rules of those who succeed, and they are broken by pretty much anyone who does not succeed. So, if you want to be successful on the Internet, it might be worth having a good look at these rules!)

  1. The Rule Of “ONE” – tons of people jump from one thing to another to another, always chasing the dream. EVERY SINGLE SUCCESSFUL Internet marketer focuses on ONE thing at a time. Check out this interview with a successful Internet Marketer (who makes his money *outside* the Internet Marketing niche!) with ONE single blog and ONE source of traffic!
  2. The Rule Of “Be Guided By Your Vision, Take Action To Build Momentum”: the biggest mistake most beginners make is to focus on that big promise of Internet Marketing: to make lots of money from home doing relatively little work. (the ‘little’ work is a topic for another conversation;-) The big problem here is: they attempt to take action on pretty much anything that leads to the big picture (and there are 3.74 gazillion ways of getting there), resulting in very little traction. The true secret to building a successful Internet Marketing business is to focus on the specific tasks that build momentum (the interview above will give you some hints)
  3. The Rule Of “Success Builds Momentum, Failure Redirects Momentum In A Different Direction”: most people give up because they fail to see that on the Internet failure isn’t failure, but valid feedback. Yes, we’ve all heard that one, and it doesn’t help us one bit. Here is what helps: the ‘secret sauce’ behind Internet Marketing is the principles of direct marketing. And the big secret of direct marketing is that you simply cannot know in advance what the market wants, you need to TEST everything. Great for the ego, as you can no longer fail. Meaning: more momentum. Another way of saying this is “Everyone can TEST their way to success”!
  4. The Rule Of “Internet Marketing Is NOT About The Technology”: as John points out in the comments to the “The 2 faces of Internet Marketing” post: The Internet is just the vehicle, NOT the business. Meaning: the big secret to making it online is to focus on the fundamentals of direct marketing and business building first, and only then decide if using the Internet as a marketing channel even makes sense. Most people do it the other way around: focus on all the wonderful tricks you can do with the Internet, and forget that their target audience are humans – and that there are some fundamental principles of selling to humans.
  5. The Rule Of “Providing Value”: follows the previous rule: in order to sell something, it has to be valuable to someone. And still people are being taught to put up super-simple ‘conduit’ pages that funnel traffic from a source to an offer. Google is cracking down on this hard, and rightly so. If you are not providing value, you have no place in Internet Marketing. Similarly, the FTC is cracking down on worthless “make money from home” opportunities (which – sadly – much of Internet Marketing has become these days) – and again: rightly so!
  6. The Rule Of “Build YOUR Business, Not Other People’s Business”: Want to be successful in the sense of generating true ‘passive’ income and/or building a business asset? If so, then stop doing ‘traffic arbitrage’ where you send traffic to other people’s offers (including Adsense, Amazon, iTunes…). Yes, doing affiliate marketing is GREAT for testing a market, but ultimately, you are doing the heavy lifting for someone else, rather than building your own business asset. You MUST build your own community or tribe and a way to regularly provide value to that community. (and this goes WAY beyond ‘list-building’)
  7. The Rule Of “Valuable Traffic, Not Free Traffic”A: So they tell you about all this free (or nearly free) traffic out there. Guess what! Most of the free or super-cheap traffic is either REALLY unqualified and a really bad match for your offer, or it’s only free in the sense of ‘money’, but requires a huge startup cost in terms of your time. Traffic is only worth your consideration when it converts into buyers. Similarly, Click-through-rate means NOTHING, what matters is when the transaction happens – you want Targeted Click-Through-Rate. Incidentally, SEO-traffic is very expensive when you look at it from this perspective!
  8. The Rule Of “Rejection Marketing”: “Whom do you want as a customer?” is something I ask everyone of my clients and students. And inevitably what I get is this: “well, of course EVERYONE!”. Worst possible thing you can do: when you chase everyone, you have to have a message that appeals to everyone, and unless you’re offering a way to cheat death AND taxes, it’ll end up appealing to noone. The real job of marketing is to reject as many unqualified prospects as possible, so you can do your very best job to serve those who are qualified. And when you do your very best job, as opposed to  a so-so job, then you start making a whole lot more money.
  9. The Rule Of “You Must Charge Top Dollar”: I’ll make a simple assumption: you probably would like to charge very good money for what you’re doing, so you can spend your time doing what you really want to do (I like to play with my 4 kids and ride my bicycle, closely followed by drinking G&Ts with my friends). In order to get into the top-$ section, you have to provide outstanding customer service to the very few who weren’t rejected by your marketing. And high-end customer service and personal attention means: you need to and can charge higher prices.
  10. The Rule Of “It Does Not Matter What You’ve Done In The Past”: this one goes out to you if you’ve tried, and tried, and tried. And now you find yourself basically stuck, not knowing where to go next. It really makes no difference what you’ve done in life or in Internet Marketing in the past. The only thing that matters is what you do right now, which wraps around nicely to rule #1.
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