here’s some ‘behind the scenes’ look over my shoulder with a bit of feedback and a marketing lesson or two thrown in for good measure.
The “free WSO club”
Got great feedback regarding the “free WSO club” idea.
And when I say “great” – I mean: great in the sense of useful. It wasn’t all “yeah, jump up ‘n down”, but there were some harsh words too.
Some people were saying it’s a total contradiction to what I’m doing with “no yuck marketing” and I shouldn’t go anywhere near WSOs or lead people in that direction.
So, here’s the clarification:
Personally, I don’t think that WSOs as the core monetization methods are a good business model.
However, they are great for doing lead generation and testing offers.
Because there are great people on the WF, and with the right products and offers you can attract them!
Also, if we do what I suggested (build reciprocity with the big list owners, then get to mail for our ‘jointly created product’), then the match of traffic (WF based) to offer (WSO) is PERFECT.
That alone is a HUGE marketing lesson:
If you don’t have a good match of traffic to offer, in most cases your campaign will sink.
WF and WSOs are a great match.
So, to address the bigger issue: why even suggest the WSO model as it so contradicts the “no yuck marketing” approach?
(at least when you look at the vast majority of WSOs)
there are quite a few newbies who are completely overwhelmed “by it all”.
A WSO is an awesome opportunity (IMO) to ‘learn the ropes’.
If you look at video #2 of the “no yuck marketing” series, you’ll see that all you need is
- Traffic – that’s taken care of as others will mail for us
- Offer – super-easy to research as we already know what converts on the WF
- Product – again, easy to research the “WANTS”, then create a product around it.
All in all, (IMO) a great opportunity to learn quickly, then move forward and apply what you’ve learned to ‘a real business’.
There were however quite a few concerns that after the initial enthusiasm, there will be very few people actually doing the work.
And having seen many a “mastermind” group fall apart very quickly, I have to agree with this.
So, here’s what I’m going to do:
if you’re into the “free WSO club” idea, go to this page and put your name on the list. Initially, all we do is jointly select offers, then, if there’s enough momentum, we’ll tackle the whole “product development cycle”.
If you’re already working on something, don’t get distracted by this! This is for people who want to get their hands dirty in a safe environment and build up some experience and momentum.
Having said that, there were quite a few comments that suggested that we have a smaller group with paid membership where we help each other in different ways – and that’s something I’m definitely considering! There were many great suggestions, so I’ll assemble all of them into one document, then send that out to you.
The “No Yuck Marketing” Video #2
Don’t know if you’ve ever noticed that when marketers report on progress, it’s always super-awesome.
(actually, that’s even something that’s taught in product launch formula;-)
Anyway, me having a slight “lying through my teeth deficiency”, am a little disappointed by the feedback I got to the video.
But, after my dear 6-year old “inner child” got over the “but I put so much effort into it, how come they don’t like it?”, well, I’m asking for feedback:
Why didn’t you leave feedback under the video? Tons of people signed up for the homework, but I don’t even need half a hand to count the comments. Compared to the dozens of comments in response to the first video, that’s, mhmm, a cause for concern?
Anyway: was it too complicated? Too confusing? Too long? Too abstract? Too ….?
How could I make it better?
The idea behind the video was to create something that helps you get a clear picture of how you’re going to structure your business and the marketing around it.
What’s the message you were getting (and yes, I’ve got my flame-proof suit on and a box of tissues at the ready;-)
Now, incidentally, this is another HUGE marketing lesson from the trenches:
most people do not like feedback (because it hurts in many cases) and prefer to bury their head in the sand.
If you’re an “offliner”, read that previous sentence again!
Then go out and try to get your clients or prospects to do a survey of THEIR customers, and especially ex-customers to find out why they’re leaving or have left. Ouch, that’s king-sized Kleenex terrain, and very few business owners are willing to do it!
Lesson #3: Not everyone wants to build a business
I know, that’s just plain crazy! But hey, ok, some people want to do a more ‘passive’ thing and use affiliate marketing as their main monetization model.
I quickly recorded a very short video here: http://guruclone.onlinerule.com/2000-a-month/the-2000-secret which shows you the very basic 3 points of doing this.
It’s NOT for those who want to build their own business centered around a product or a service, instead it’s “affiliate marketing” oriented.
If you want the extended version of that presentation, make sure to enter your name in the list on that page.
alrighty, that’s it for today, let me know what you think