alright, in Q&A style, 5 “Sales-Psychology Lessons” that’ll super-charge your online (and offline) sales.
This whole thing is wrapped around a case-study of a recent launch (Traffic Mice) and the whole ‘hoopla-marketing’ around it.
So, first the case-study, then the 5 lessons
Here we go:
Q: Veit, why didn’t you promote Traffic Mice?
… especially when everybody else is pushing this thing like it’s made of super-rare tender lamb-roast and bubbly gin & tonic!
A: because most people don’t need it.
ask yourself this:
“woah, now I have all this traffic, WHAT DO YOU DO NOW?“
Will your life change for the better?
For most people, sadly, the answer is NOT more traffic. It’s conversions!
And that’s NOT what traffic mice is about.
Q: Veit, why did you include your JVZoo link for Traffic Mice?
A: because some people WANT Traffic Mice.
And they’ve even asked me for my JVZoo link.
(and I have the emails to back that up;-)
well, and there’s a 2nd reason which shall become apparent in a few short seconds;-)
Q: What should I do instead?
A: glad you asked!
Do it now!
Q: What is this thing you insist I get?
A: List-building training.
With a twist!
2h of content that’ll change your mind.
and – if you follow the L.A.T. model – your life!
I’ll go ‘blind-bullet’ here on purpose, but, they’ve hit the nail on the head:
Most people – especially in the IM industry – do L.T. … and THAT right there, is the main reason they fail!
You MUST do L.A.T!
Which incidentally also answers your question:
“but what niche should I go into?“
all taken care of here:
Let me put it another way:
most people think they have to “go it alone”
“I have to create an offer”
“I have to build a list”
“I have to write the emails”
Truth is – and I really want you to go through the list-building training with this in mind:
by FAR the easiest and most profitable way of doing this “IM-thing” is …
… to think and act as a PUBLISHER!
Q: can I get a bonus?
A: lol, I’m including a ‘bonus’ on purpose …
… because of the ‘traffic mice’ lesson we’re about to cover
So, here’s what I’m going to do for you – a bonus that’ll get you into “action-mode”:
go through the list-building training.
And when you get to the point where you think:
“alright, but what niche should I do this in?”
“what kind of content could I publish”
“ok, but what specifically could I give away to get people onto my list”
you send me an email (replytoveit at googlemail dot com, remember to include your JVZoo receipt), you describe the obstacle you’re facing, and I will give you a personalized, 100% from me answer with my insights and suggestions!
Heck, if you have that question right now and you want an answer, you could just get the course, and send me the receipt along with your question!
It’s the cheapest 1-on-1 consulting you’ll ever get from me;-)
Q: case-study? What should we learn from the Traffic Mice launch?
A: sales-psychology, and stuff people WANT
Alrighty, there are actually 5 lessons you can use in ALL your marketing:
Sales-Psychology Lesson #1
Here’s a short description of what you’re getting with traffic Mice (and I’m quoting)
Here’s what you’re getting with Traffic Mice:
– Premium ROI-Based keyword research technology (seriously, no other software in the market has ROI-Based research technology)
– Competitor Isolation technology (this is what you need to pin them down and outrank them)
– Lethal “HUMAN-ACCURACY” Content Writing technology
– Burned Pipes Advanced Promotion & Ranking system
– Sleek UI for Easy Campaign Access & Management
– Video based rank tracking machine
People want cool s**t. And they want to have cool names for said cool s**t.
“Competitor Isolation Technology”
I WANT it!
Lesson: Name your stuff. And prospects will LOVE you for it!
Sales-Psychology Lesson #2
Traffic Mice involves about 17 steps … hoops to jump through … and they all have individual buttons in the software.
As odd as it sounds …
… and this directly opposes EVERYTHING people SAY …
People admire “complex” stuff!
Wow, this must be awesome, look, it does all these 17 steps.
In almost ALL cases in real life …
K.I.S.S beats complicated … in terms of results and ROI.
But, for your prospects:
You SAY it’s easy … in fact it’s PUSH-BUTTON easy …
but only because you’ve tamed the beast of super-duper complexity!
Want proof how people overcomplicate EVERYTHING?
Here’s an example Chris of Newsfeed Fire sent out just a few hours ago:
K.I.S.S is what gets you results!
But it’s NOT what people REALLY WANT!
They WANT something that LOOKS hard and complicated, and then – as if by magic – it’s push-button simple and easy!
Sales-Psychology Lesson #3
Ok, this is an extension of Lesson #2:
if you can find SOME way of presenting your offer as “software”, make it happen!
(incidentally, in case you’re wondering: use all of these tips when going through the list-building training I mentioned earlier!)
Should be obvious, right?
Make it sound super-complicated, then present the solution … in form of software.
That’s when people really start valuing what you’ve got!
(just to illustrate the point:
a buddy of mine has built a membership site where 6000+ members pay him $21 a WEEK (yes, per week) to be part of the tribe.
and it’s all been done by giving away SOFTWARE!)
Sales-Psychology Lesson #4
if you have something that is ultimately of little use to most people, and they will simply stick it in a box and hide it under the bed …
.. then, you MUST do 2 things:
- it must be easy to put back in the box and hide under the bed. (Easy if it’s electronic!)
- you MUST use scarcity & any other high-pressure sales-tactics you can think of (including insane bonuses that make no sense whatsoever but have apparent ‘massive’ value).
if not, people will wake up to the fact that the thing you’ve got, is, er, of no use and will not buy it (or return it)
Ok, this may sound a little ‘evil’, but I hope I get the point across:
as much as I hate it … sales-psychology … especially “scarcity” and “time-pressure” are EXTREMELY powerful concepts …
… so in some sense you ‘have’ to use them (because it’s just a ‘hardwired’ mechanism … and if you don’t use it, you will simply NOT get people’s attention) (ok, ok, we can debate that point, but ‘across the board’, it’s true)
… so please, PLEASE make sure, you use it to sell stuff to people who can actually benefit from your stuff!
Sales-Psychology Lesson #5
Well, let’s turn this into a Q&A, shall we:
Q: Veit, why the heck did you mention tender roast lamb and bubbly Gin & Tonics at the beginning of this post?
A: well, let’s ask Bob
So, Bob gave me some feedback (which I asked for, so double thumbs up to Bob)
a) yes, I’m working on the ‘ramblings’. Sometimes I get sooo excited about tender lamb, well …
b) Bob does not like lamb.
Well, maybe he does, but he’s pointing out that some people may not like lamb.
Here’s the point that kinda wraps up the whole story of “list-building”, “list-nurturing” and selling stuff with or without sales-psychology:
probably THE most important thing of all is this:
You MUST be authentic.
And you will attract those who naturally like your stuff.
Here’s why that is so important:
the moment you start trying to “please everyone” …
… you WILL no longer enjoy what you’re doing!
You’re constantly on the ‘defensive’, trying to remember what you can write and what you cannot.
the whole point of “marketing” and “sales-psychology”
is NOT to “hit people over the head”,
but instead to
“give them an opportunity to convince themselves that doing business with YOU is going to be a pleasant and profitable experience”.
(and when you do that, you start building a “Super-List” <– Get it Now!)
So, whilst I’m ok with someone eating vegetables (I was ‘vegetarian for about 8 years of my life), don’t expect any “BBQ’d Portabello mushrooms” recipe from me in a hurry: fast forward to 22min10 secs in this video, and you’ll know what I mean: